Our story

2022. Stockholm.

The wearings I had in my wardrobe was the best I could find from around.
Still it wasn’t what I needed to be dressed in.
Still it wasn’t who I was.
Still it was hiding something in me.
The most important, for me.

I started with a sissor, to open up.
To let myself out.
But it wasn’t enough.
I started buying fabrics.
I took a scissor again.
And a sewing machine.
And so it started.

The clothes that I needed and wanted, I found inside, to be who I am in what I’m wearing.

Wearings of femininity and freedom.
Wearings of freedom in who I am.
Freedom in being a woman of the day.

The mirror became my pattern and is still today the only pattern used in the making.
The body decides the creations.
It’s always that way.

For me, the most beauty is in our bodies. From there, we dress ourselves in who we are.

Clothes are to be ourselves, to show ourselves in who we are.
Clothes should be made for us
- and never the opposite!

I made the creations from a place of huge thankfulness and freedom.
Happiness, gratitude - and a change.

It stands for love and freedom, in her own body,
in herself.
In all she is.

In it all:
It’s a big celebration for our bodies.
For all it has done for us!

JARL is for you to shine in your own unique!

Erika Jarl, designer and founder